Valentino Autumn/Winter 2001 Collection
Into its fortieth year of showing fashion collections, the redoubtable couture house of Valentino sought an updated approach to staging their shows. The traditional, linear runway was eschewed in favour of a square format, into which a circular path containing the Valentino trademark 'V' was etched. Consequently the brand identity reinforced with a more graphic, contemporary feel aided by lighting. The format also ensured several models could traverse the space at any one time, creating an energetic atmosphere of edgy glamour.
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