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Stella McCartney for H&M
Launched in London, guests entered the venue via a huge announcement of the collaboration in the form faux hedging. The event, split into two parts with a press viewing in the daytime and a party catering for 700 guests in the evening, was in the style of an Old English Country House, with several rooms.
For the day guests were invited to view the collection in a beautiful boudoir, the collection was presented in old antique furniture mixed with contemporary modern pieces, they were then guiding into a another part of the house for lunch. Guests were seated at a glass bar, which housed an old fashioned miniature bespoke train & track bringing the food to the guests, in the style of a Victoriana Yo Sushi!
In the evening party guests had various rooms to choose from. They included a games room, where they could play drafts and back & gammon and a forested room. The presentation of the collection took place in the main hall under giant mirror balls. 18 girls entered the room for a game of musical chairs, as the winning girl exited a mass of balloons were released.